VIDEO MARKETING RULES!
The marketing adage is that content is King. Well there’s no hotter content than video. Every single day, more than half a billion people watch video content on Facebook. You can’t say you are targeting consumers and then not produce the kind of content they clearly want to see. Video is how you catch a person’s interest and turn your brand into a household name.
VIDEO DOMINATES ALL OTHER FORMS OF INTERNET TRAFFIC
In fact, SmallBizTrends reported that 4/5 of consumer Internet traffic is going to be video by 2019.
You want to boost engagement on your website and social media accounts. Again, that means video. If YouTube sees the amount of video content viewed on their site double annually (Source: HubSpot), then it can work for you too.
More engagement leads to better SEO ranking. That translates into more organic traffic and the opportunity for inexpensive yet quality customer acquisition.
IF YOU NEED MORE CONVINCING, CONSIDER THE FOLLOWING STATS FORBES REPORTED IN 2017:
• The number of people who view video content on the Internet every single day? 55%!
• Over 90% of people who watch videos online will share it with someone else.
• Want to boost your social shares by 1200%? Simple – post video content.
• Video can boost the conversion rate of your landing pages by up to 80%
• Nearly 2/3 of people are more likely to buy a product after watching a video
• You get a web traffic boost of about 41% just by having video content on your site
• Even senior executives report they would rather watch a video if both text and video are available on the same topic on one web page
• Video emails get 2-3 times as many click-throughs
We think you get the point. It’s time to get more traffic, increase your conversion rate, and get the most bang for your advertising buck. It’s time for video content.